amazon The European Fulfilment Network between the UK and the EU

Content

Section 1: What did we re-open?
Section 2: The European Fulfilment Network between the UK and the EU

  1. The requirements
  2.  Important details
  3.  Eligibility
  4.  Fees
  5.  VAT

Section 3: How to get ready for the European Fulfilment Network between the UK to the EU

Step 1: Enable the European Fulfilment Network between the UK and the EU
Step 2: List your offers using the same SKU
Step 3: Check the pricing of your offers

Section 4: Frequently Asked Questions

What did we re-open?

The European Fulfilment Network between the UK and the EU

The European Fulfilment Network between the UK and the EU allows sellers with an Amazon Europe Store account and registered for Fulfilment by Amazon (FBA) to store their products in Amazon’s Fulfilment centres in the UK to fulfil your EU orders, and in the EU to fulfil your UK orders. Amazon will ship your eligible offers with the Prime badge to your customers for you, without having to store inventory in the destination store being subject to European Fulfilment Network Fees.

The European Fulfilment Network between the UK and the EU

 The requirements

To sell between the UK and the EU using the European Fulfilment Network, you must have the following

  • Access to both UK and EU Seller Central accounts.
  • Offers for your products in both the UK and in any or all of the following EU stores: France, Germany, Italy and Spain.
  • Inventory for eligible offers stored in local fulfilment centres.
  •  FBA export enabled (Settings – Fulfilment by Amazon – Shipping programmes and export settings – Enabled). For EU to UK fulfilment, the following stores must be enabled for export: Germany, Italy, France, and Spain.
  •  The Fulfilment Network between the UK and the EU needs to be enabled. Please check Step 1. of Section 3.

By using the European Fulfilment Network to fulfill your products across the UK-EU customs border, you authorize Amazon and its affiliates to export goods (including signing a commercial invoice) on your behalf, as required. This invoice itemizes and describes the contents of your shipment and authorizes brokers and other third parties to execute additional documents that are required for the export of your products.

 Important details

  • You can create offers on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es stores using the same process that you used to create offers on your domestic store. The same SKU must be provided for both your UK and EU offers.
  •  You can also use the Build International Listings tool to create offers in bulk. For more information, go to our Build International Listings Help page.
  •  If you use Pan-European FBA, your EU orders will be fulfilled with inventory in the UK if you don’t have inventory in the EU. European Fulfilment Network fees will then apply.
  • Please ensure that your prices reflect European Fulfilment Network fees and VAT by adjusting the prices manually or by using Build International Listings pricing rules to adjust automatically. Note that you are in full control of your pricing and
  • you can always change the prices and price rules as per your needs.

Eligibility

Eligibility restrictions may apply for certain products. Once enroled you can check the eligibility of your offers through the European Fulfilment Network ASIN Eligibility report in Pan-European FBA Inventory Reports.
The European Fulfilment Network ASIN eligibility file can also be used to add or remove offers from the EFN cross-border program at store level at any time.

Fees

Check the European Fulfilment Network fees here.
Use the Build International Listings tool to create and update your offers from a single source store to one or more target stores. Use the Same as source marketplace, adjusted for fees and taxes pricing rule to account for exchange rates, fulfilment fees, and VAT. Build International Listings won’t adjust your prices to synchronize with the source store if you do any of the following:

  • Use automated pricing rules outside of Build International Listings
  •  Set the price for each ASIN
  • Update your prices via bulk upload
  •  Use Marketplace Web Services APIs

VAT

You generally aren’t required to register for VAT in the destination store when fulfilling between the UK and the EU.
For business-to-consumer sales that do not exceed €150/£135, Amazon must account for VAT, which the customer pays at checkout. For such sales above €150/£135 and all business-to-business sales, the customer is the importer of record and pays any import VAT and duties. Amazon will collect an estimate of these import fees from the customer at checkout to remit these amounts on the customer’s behalf.To learn more, go to our EU VAT on the eCommerce legislation page or UK VAT on the eCommerce legislation page.

Note: VAT information is provided for general reference only and is not tax advice. Consult your tax adviser for further information.

How to get ready for the EuropeanFulfilment Network between the UK and the EU

Get Started: How to expand your business internationally with the European Fulfilment Network between the UK and the EU

  • Step 1: Enable the European Fulfilment Network between the UK and the EU
  •  Step 2: List your offers using the same SKU
  • Step 3: Check the pricing of your offers

Enable the European Fulfilment Network between the UK and the EU

Click here to enrol all your eligible offers (Settings – Fulfilment by Amazon – CrossBorder Fulfilment Settings – and enable the arc or the arcs you would like to activate).
After your offers are activated, you can check their status and manage the enrolment by using the ASIN Eligibility Report on the Pan-European FBA Inventory page (Reports tab › Under Manage your European Fulfilment Network settings across UK and EU › Download report).
Please go to FAQ #15 to learn more about this.

List your offers across the UK store and any or all of the following EU stores: Germany, France, Italy and Spain

You can create offers on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es stores using the same process that you used to create offers on your domestic store. The same SKU must be provided for both your UK and EU offers You can do it by:

  • Uploading your offers manually
  •  Uploading your offers in bulk
  • Using our free Build International Listings tool (BIL). This tool will help you create and update offers easily, from a single source marketplace to one or more target marketplaces. You save time and effort by managing offers in just one marketplace! For more information, go to our Build International Listings Help page.

How to use BIL

  1. Go to Build International Listings Tool.
  2.  Click on “Add target marketplaces” if you have not already added all your desired marketplaces. If you have already done it, go to step 3 (check the pricing of your offers).
  3. Select a target marketplace and click on “Edit connection” in your Connection Settings.
  4.  Select all target marketplaces that apply and click on “Save and Continue”.
  5. Select “apply same rules by region” if this applies, and choose the type of offers that you would like to propagate in other marketplaces (e.g. FBA and Sell Fulfilled). Save and continue.
  6.  Review your inputs, save and continue. Wait for 4 hours for your catalog to refresh and synchronize. If you face any difficulties, please reach out to Selling Partner Support.

Build International Listings won’t adjust your prices to synchronize with the source store if you do any of the following:

  • Use automated pricing rules outside of Build International Listings
  •  Set the price for each ASIN
  •  Update your prices via bulk upload
  •  Use Marketplace Web Services APIs

You can also synchronize your offers manually:

  1. Select your target marketplace in the drop-down menu of your Seller Central homepage at the top of the page
  2.  Go to “Add a Product” under the Inventory Tab
  3. Type the ASIN you would like to synchronize in the search bar
  4. Select the condition of the product displayed and click on “Sell this product”.
  5.  Insert the name of your offer, using the same SKU as the one you are using in your source marketplace. Select FBA as the fulfilment channel. Save and finish. Go back to step 1 to replicate this action across all target marketplaces.

Check the pricing of your offers

You would need to check your pricing to account for exchange rates, fulfilment fees, and VAT. You can do it:

  •  Manually: in the FBA Inventory Page of each store
  • Using BIL, use the special pricing rule “Same as the source marketplace, adjust for taxes and fees”. This rule synchronizes source store prices to destination ones to reflect fulfilment fees, tax rates, and exchange rates in addition to any changes you make to your source store price.

BIL: How to enable the special pricing rule “Same as the source marketplace, adjust for taxes and fees”

  1. Go to the Build International Listings tool.
  2. Click on Edit next to Pricing Rules.
  3.  Select “apply same rules by region” if this applies and select our recommended pricing rule (same as the source marketplace, adjust for taxes and fees) in the drop down menu. Save and continue.
  4. You can also add custom adjustments to this pricing rule. With this solution, you can have a different adjustment for your Pan EU and non-Pan EU FBA selection and take full advantage of having 2 different pricing rules (a percentage or a fixed amount) for one offer. Click on Save and Continue.

Note: Check you do not have ASINs for automated pricing listed in BIL exclusions. These would not have their prices updated automatically.

Note: Remember to make sure that you have stock in the Amazon Fulfilment Centres. For help preparing your products, please click here.

Frequently Asked Questions

Can I sell my products on any of Amazon’s other European stores using the European Fulfilment Network Cross border between UK and EU?
The European Fulfilment Network between the UK to the EU is only available for the arcs between UK and Germany, France, Italy and Spain.

 Will my orders be eligible for Amazon Prime with the European Fulfilment Network?
Yes. All orders will be eligible for Amazon Prime.

Can I use Sponsored Products and deals in the destination store for my products using the European Fulfilment Network between the UK and the EU?
Yes, Sponsored Products and deals are available for destinations.

Where are the items going to be returned?
The items will be sent to the source store.

Can you give a step by step explanation of how the price rule works with BIL?
For a source store of the UK to a target store of the EU, a seller has a price of 10 GBP and the currency exchange rate is 1 GBP=1.17 Euros – The FBA Fulfilment fee in the source store is £2.5, and the EFN fee in the target store is €7.66. The VAT rate in the source store is 20%, and the VAT rate in the target store is 21%. BIL will do the calculations, and the final price in the target store will be 17.52 Euros. This is it, Amazon will calculate everything for you by choosing the pricing rule price is the same as the source marketplace and adjusts for taxes and fees in BIL.

How does the BIL pricing rule “Same as source marketplace, adjusted for fees and taxes” estimate my fulfilment fees?
Special pricing rule calculates fulfilment fees based on a) predicted location of next customer, applicable fulfilment programme and respective fees i.e. domestic or cross border fulfilment, and item type, weight and dimensions to calculate specific fulfilment and referral fees based on FBA rate card If the listing is eligible for fee promotions, the pricing rule applies the promotional

How does BIL pricing rule “Same as source marketplace, adjusted for fees and taxes” estimate my VAT?
BIL estimates VAT element in the list price according to the VAT rate in the respective store country. For VCS-activated sellers, VAT determination will also be based on the seller’s determined Product Tax Code (PTC) settings. BIL will always take the VAT inclusive list price as the basis for VAT estimation and will assume that VAT is due in the target store country. BIL will also make the assumption that the seller is duly VAT registered in country of target store. In its calculation estimation, BIL does not take into account specific circumstances of the seller in the target store country, such as (but not limited to) the following:

  • The seller’s Ship From country;
  •  The destination country of the goods;
  • The VAT registration status of the customer (B2B vs B2C);
  • The seller’s liability to become VAT registered in a relevant country;
  • Whether or not the seller may benefit from specific VAT exemptions.

It is important to note that the BIL estimated VAT element in the list price might differ from the actual VAT liability you will have with respect to the sale of the listed products on the store. BIL estimates VAT only for the purposes of helping sellers to determine VAT element in the list price for listings in UK/EU stores. It is important to note that BIL will not perform transaction-related VAT calculations, nor will it create invoices for your Amazon transactions. For VCS-activated sellers, please verify any potentially conflicting pricing methodology settings, which you have agreed separately when signing up to VCS.

 Which programmes are currently excluded from the European Fulfilment Network between the UK and the EU?
The programmes are the following: Hazmat, Small and Light, and Heavy & Bulky.

Do I need to address compliance with the EU?

Before you list your products, you must ensure they meet the rules, regulations, and laws of the intended marketplace. Compliance services provide testing, certification, inspection, audits, labeling, and quality assurance for Amazon marketplaces around the world. Click here for more information.

Can I create a panel price and a European Fulfilment Network between the UK to the EU price for the same offer?

No. It is one price per offer for a listing. If you are updating you pricing manually, you should check you restock inventory report and update your prices accordingly. If you are using BIL, you can add custom adjustments in “Same as source marketplace, adjust for fees and taxes” for costs apart from fulfilment fees, taxes and VAT. With this solution, you can have a different adjustment by adding a percentage or a fixed amount for your PanEuropean and FBA selection (non Pan-European) and take full advantage of having 2 different pricing rules for one offer:

  •  one for Pan-European FBA, and
  • a second one for FBA (excluding Pan-EU).

 How can I know more about the EU and UK Product Compliance Guidance (CE and UKCA Marking)?
You will find all the information here.

I cannot download my ASIN eligibility report, what can I do?
Please make sure that you signed up to the European Fulfilment Network between the UK to the EU (section 3 – step 1). If you already did, the pop-ups could be blocked, you will need to enable them for Seller Central. Please note that the report could take up to 5 minutes to download. Thanks for your patience.

 How can I add the country of origin information?
Go to your Inventory page (fulfilled by Amazon) and filter by “Inactive” to check if the country of origin is missing. To ensure that your orders are sent across the border smoothly, since August 22, 2021 ‘Country of Origin (COO)’ information is a mandatory requirement.

 What are the differences between doing Dual-Inbouding and using the European Fulfilment Network between the UK and the EU?

How can I manage enrolment into the program at an offer level? What can I do with the ASIN eligibility report?

  • When your account is enroled into the European Fulfilment Network between the UK and the EU, it will enrol all eligible selection automatically.
  • Once enrolment is completed there will be a new report available in Seller Central that allows you manage enrolment into the program at an offer level.
  • To find this page go to: Inventory > Pan-European FBA inventory > Select “Reports” tab
  • Once on this page the new report will show as the fourth option titled “Manage your European Fulfilment Network (EFN) settings across the UK and EU”.
  • Select “download” for your eligibility report to be generated and accessible. This may take some minutes to process depending on the number of offers you have on your account. Note: if no file is being generated, check that your browser is not blocking pop-ups from Seller Central.

Once you open the file there will be 3 tabs available.

  • The first is the “Help Instructions” tab which provides overall guidance for using the file.
  • The “Explanation of alerts” file provides insight into the potential ineligibility reasons for your offers and whether an action can move the offer to eligible.
  • The “Enrolment” tab will allow you to see the offer status by locale and request addition or removal of offers from the UK to EU EFN program.

To add or remove an offer from the program, input must be made to the “enable/disable” column for the relevant locale. The valid inputs to this column will be “Yes/No”.

  •  Once you have updated your enrolment status save the file in the same format (.xls or .xlsx) as when you downloaded it.
  •  You can then upload the file in the Pan-European FBA inventory reports page where you downloaded the file. You will need to click on “Upload report”.

Do I need to Include the Responsible Person requirement for CE-marked products?

Yes. This regulation, from July 16, 2021 adds the requirement for CE-marked products to have someone present in the European Union acting as the point of contact for product compliance (a ‘Responsible Person’).

Will my sale into France and Germany be impacted by the Extended Producer Responsibility EPR)?

Yes. Starting in 2022, if you sell in France and/or Germany, Amazon will be obliged to confirm that you are Extended Producer Responsibility (EPR) compliant in the country you sell. Amazon will therefore collect and validate your EPR registration number(s).

Documents / Resources

amazon The European Fulfilment Network between the UK and the EU [pdf] Instruction Manual
The European Fulfilment Network between the UK and the EU

References

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